Customer aware of products of the brand

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Reference no: EM133340450

Questions

1. Customer is said to be in resonance with a brand if and only if the customer aware of the products of the brand.

a. True

b. False

2. Which one below is NOT an outcome of a strong brand equity:

a. Greater revenue returns

b. Improved customer loyalty

c. Creation of consumer-based brand community

d. Increasing variable cost

e. More inelastic demand to price increase

3. In building a brand, ensuring customers identify the brand and associate it with a specific need or product class is correlated with __________ branding objective

a. attitudinal loyalty

b. behavioral loyalty

c. brand awareness

d. positive affection

Reference no: EM133340450

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