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Customer and business buyer behavior

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Start by defining what psychological, social, and situational factors have an influence on customer and business buyer behavior. Provide at least three examples wherein a customer might experience each.

Next, describe a time where it was difficulties deciding which item to purchase among many choices. What were you choosing between? What made the choice difficult? Were you looking for alternatives?

Finally, conclude with a summary of what factors ultimately influenced decision and why.

Reference no: EM133401119

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