Reference no: EM133475170
Question
1. What is the purpose of an environmental or PESTEL analysis?
To check the influences outside an industry that can impact the industry
To explain that industry rivalry does not explain profitability
To figure out the different customer segments, their varying motivations and characteristics, and how they decide to purchase
To analyze the attractiveness of a specific market within a specific industry.
2. Select all that apply. Technological change in healthcare:
Is constant
Concerns drug development
Concerns procedures
Concerns support
3. The recent passing of the billing transparency law is an example of:
Technological factors
Social factors
Legal factors
Political factors
4. Who typically is the payer in health care?
The doctor
The user
The patient
Insurance companies and the government
5. Name the 5 roles in the buying center
Decider, payer, stakeholder, manager, initiator
Initiator, payer, user, manager, stakeholder
Initiator, influencer, decider, payer, user
User, influencer, admissions, IT employee, user
6. Why are government actions important to consider?
The government is the main buyer of healthcare
The government regulates health care and is the main payer, so what they enact can have a major impact
The government is the decider on what to purchase
7. Name the parts of an external analysis:
Market, competitor, environment, customer
Finances, competitor, environment, stakeholder
Market, financial, environment, customer
Financial, competitor, stakeholder, customer
8. All the actors in a buying center want the same thing.
True
False
9. What is the complication when we do a customer analysis in health care?
If the government changes certain rules or laws, it can have a major impact on the organization.
If new technological advancements are made by the competitors, it could impact your organization's success.
If the market is slow growing, it may be difficult to grow your business.
We need to be aware of which customer role we are focusing on.
10. Who typically is the decider in health care?
The doctor
Insurance companies and the government
The payer
The user