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Customer acquisition strategy

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Reference no: EM132947150

You are tasked to be a business consultant to Westridge Cabinets.

In this assessment you are required to read the above case and answer the following questions:

1. Recommended Account Management option

Evaluate the 3 options by stating the Pros and Cons of each option:

i. Renewed Focus

ii. Off-loading

iii. Account Hunters

Which option should Westridge adopt?

Justify you option by stating the benefits and the desired outcomes if it is implemented successfully.

2. Customer Acquisition Strategy

Apply what you learnt from past lessons to advise how Westridge should acquire new customers based on your selected option above.

Reference no: EM132947150

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