Customer acquisition costs across different types of channel

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Reference no: EM132073978

Calculate some of the standard customer acquisition costs across different types of channels: (conversion rate means the percentage of people who purchased the item among all the people who watched the ad)

1. Google Ads have an average cost per website click of $1.50 and average % conversion rate of those website clicks of 2.2%.

2. Facebook Ads have an average cost per website click of $0.27 and an average % conversion rate of 1%.

3. Mailing flyers will cost 3 minutes of time charged out at $10 per hour, and that flyers have a 1% conversion rate.

4. Personal selling through warm introductions and targeted customer outreach requires 10 minutes of time per customer and has a 20% conversion rate.

Reference no: EM132073978

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