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Customer acceptance and patent portfolios

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Reference no: EM133299943

1. "NESPRESSO" CASE

Imagine: It is the year 2018, and you are the CEO of Nespresso.

30 years ago, the former CEO of Nestlé was responsible for a special innovation: premium single-serve coffee encapsulated in Aluminum. For many years Nespresso was the market leader with this product. Unfortunately, this innovative product kept the image that it needs a lot of natural resources for production and creates a lot of waste with empty capsules.

The Board of Directors is mandating you to develop the following:

an eco-friendly home compostable paper-based capsule

retro-compatible with the Nespresso Original machines

that meets and exceeds the high expectations consumers have of Nespresso in terms of protecting the coffee's aromas and taste

the deadline for the launch of the new product is 2023

1. Describe in detail which sources you will use to grab actually existing potentials and which contribution they could deliver.

2. Use the SWOT-Analysis to determine:

3. Describe the internal innovation potential (possible internal resources and competencies).

Describe the external innovation potential (possible external resources).

4. Describe which leadership questions must be answered regarding risks, technical feasibility, return on investment, customer acceptance and patent portfolios.

5. Which measures will you take to get the target quality within the given time frame without exceeding the budget?

Reference no: EM133299943

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