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1. The CEO has decided that your custom machine parts company needs a social media presence. It’s a small business and none of the existing staff, including yourself, has the time to generate lots of content frequently. The CEO asks you for a proposal for what can be accomplished with a $20,000 annual budget. Briefly, what do you present and why?
2. Your software consulting company, with offices in 3 major U.S. cities as well as London and Frankfurt, has budgeted $300,000 to grow its customer base via digital marketing/advertising. From among SEO, Search Advertising, Email and content marketing, what do you recommend and why?
ESOMAR, the European Society for Opinion and Marketing Research, was founded in 1948. It is a non profit association for marketing research professionals. ESOMAR promotes the use of opinion and marketing research to improve marketing decisions in com..
Assume you drank a cup of coffee or tea this morning. Did you make it yourself or did you buy it? Draw a detailed process map?
Boyd Myers is CEO of Dogwood Enterprises. He is having an affair with Sandra Ralston, the company's Director of Manufacturing. The Vice-President of Manufacturing position became available and Carlton Mathews applied. Carlton can prevail on a claim o..
Under what circumstances are interventions needed? What interventions could be used - describe each?
determine 1) the expected number of customers in the shop 2) the probability that the manager will be helping serve customers and, 3) the probability that the store is full.
HiTech Metal Company is developing a plan for buying scraap metal for its operations. HiTech receives scraapmetal from two sources, Hasbeen Industries, and Gentro Scraap, in daily shipments using large trucks. Each truckload of scraap from Hasbeen yi..
The ?Lubricant is an expensive oil newsletter to which many oil gaints subscribe, including Ken Brown (see problem 3-17 for details). In the last issue, the letter described how the demand for oil products would be extremely high. What decision model..
What are the six basic steps to developing a control chart?
Identify and give examples of the four (4) major categories of strategic alliances-product or service alliances, where one company licenses its product, two companies jointly market their complementary products or a new product. promotional alliances..
Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.
Does Groupon result in repeat customers or one-time users? What is Deal Fatigue? Can Groupon maintain its phenomenal growth rate?
How do transformational and transactional leadership differ? Give an example of each in health care and when it might be preferable to the other.
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