Currently positioned in the product life cycle

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Reference no: EM132227327

Respond to Rochelle and her team at Alikay Naturals based on the information in the Product Report.

Identify where Moisturizing Black Soap Shampoo is currently positioned in the product life cycle.

Underline your selection:

· Introduction

· Maturity

· Growth

· Decline

Describe the rationale for your position.

Compose 3 questions that Rochelle should pose to her team to better understand the product’s positioning and potential at this particular stage in its life cycle. (E.g., if you have determined the product is in the Introduction Phase, you might suggest the question: How have competitors priced similar products?)

What recommendation(s) do you have for Alikay Naturals to improve or replace Moisturizing Black Soap Shampoo?

Based on your understanding of Alikay’s position in the product life cycle and expected sales volume:

• Which production method do you think Alikay is using for the Black Soap Shampoo? Explain your rationale.

Reference no: EM132227327

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