Current strategy of requiring visitors

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If you visited Disneyland between 1955 and 1982, you could not go on most rides without buying a ticket for the ride-in addition to the ticket necessary to enter the park. Explain why this pricing strategy earned Disney a lower profit than the current strategy of requiring visitors to purchase a ticket to enter the park but not requiring an additional ticket to be purchased for each ride.

Reference no: EM131024800

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Current strategy of requiring visitors : Explain why this pricing strategy earned Disney a lower profit than the current strategy of requiring visitors to purchase a ticket to enter the park but not requiring an additional ticket to be purchased for each ride.

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