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Should Neptune introduce a mass-market product line? Consider the VRIS framework [Be sure to explicitly mention the specific resource(s) you are focusing on for the analysis] and come up with a SWOT analysis in answering this question. What might be the potentially adverse implications of the course of action you are recommending? Suggest some steps the firm might take to mitigate these potentially negative consequences.
Stuck with excess inventory, Neptune Gourmet Seafood is toying with the idea of launching a second, inexpensive product line. But if Neptune stoops to conquer, rivals might retaliate with price cuts, and the new line might end up cannibalizing the old.
Section 1: Current Situation and Recommendation
Section 2: Analysis using appropriate framework(s)
Section 3: Implementation and risk mitigation
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