Reference no: EM131692437
Marketing Consulting Project
Current situation and marketing strategies for SEARS
The situation analysis should include in-depth discussion of the Customer, Company, Context, Collaborators, and Competitors (5Cs) as reviewed in the text. The situation analysis should begin with discussion of the company. A complete self-exam of the company, current mission, products and services offered, and strengths and weaknesses (as the first part of a SWOT analysis). The section on the Customer is particularly important, and students are encouraged to create a detailed description using demographic, geographic, and psychographic factors to describe the target consumer. Discussion of the consumer should include consumer decision-making (type of decision, consideration set, etc.), behavior, attitudes, perception, learning, memory, and motivation. The Context questions regarding trends in the economic, political, legal, technological and societal environments should be supported with secondary data regarding the current state, and projected future, of these environments. The Collaborators section should include networks of support functions such as suppliers and distributors. Secondary data should also support discussion of competitors and their strengths in the marketplace.
Summarize recent and long-term trends in government spending
: In a paragraph or two, summarize recent and long-term trends in government spending for the following four functions:
|
Compare any two insurance plans
: Compare any two insurance plans and choose the one that would offer the most to the patient
|
What is the break-even point in sales dollars
: CVP margin of safety Farmer Ned wants to cash in on the increased demand for ethanol. What is the break-even point in sales dollars
|
Cyclical unemployment and unanticipated inflation
: If the rise in money supply to M=700 is anticipated, what are the equilibrium values of the expected price level (Pe ), the price level and real output?
|
Current situation and marketing strategies for sears
: The situation analysis should include in-depth discussion of the Customer, Company, Context, Collaborators, and Competitors (5Cs) as reviewed in the text.
|
What is the expected number of weeks with no orders
: Consider the situation in the previous problem, and assume that the distribution holds for all weeks throughout the year and that weekly orders are independent.
|
What was the objective of the budget
: Based on the effectiveness of the budget, what recommendations would you suggest to improve the communication and/or utilization of the budget(s)?
|
Find real growth rates for the countries
: For any 10 year period since 1999, find real growth rates for the countries listed below. Give the exact data and source for each number.
|
Prepare the required entries
: On June 1, 2017, ABC Corp. sold and shipped merchandise with a list price of $70,000 to a customer, prepare the required entries
|