Reference no: EM133339651

Question 1

The general environment is composed of dimensions of the broader society that influence industries and firms.

True

False

Question 2

Demographic segments or elements are not analyzed on a global basis because of their potential effects across countries' borders and because so many firms compete in global markets.

True

False

Question 3

The technological segment includes the institutions and activities involved with creating new knowledge and translating that knowledge into new outputs, products, processes, and materials.

True

False

Question 4

Although firms cannot directly control general environment segments, they can gather information about each segment and its implications on the selection and implementation of appropriate strategies.

True

False

Question 5

Scanning refers to the study of current segments in the general environment.

True

False