Current promotion strategies employed

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Reference no: EM132152911

This case analysis is designed to encourage you to evaluate the pricing and promotion strategies for Tesla Motors, the California based company. The company designs, manufactures, and sells electric cars and electric vehicle powertrain components. The company also provides services for the development of electric powertrain systems and components and markets its vehicles through Tesla stores and over the Internet. The company has 80 stores and galleries in North America, Europe, and Asia. Currently, Tesla Motors is planning to go into Indian market.

Imagine you have been hired as a consultant to the VP of Worldwide Sales and Service for Tesla Motors Mr. Jerome Guillen. The VP wants to get an objective opinion from someone outside the company who is familiar with international marketing basics.

Your job is to write a 1- to 3-page memo (single spaced) critically analyzing Tesla's promotion and pricing strategy for Tesla Model 3 if the company introduces this model into the market in India. Take into consideration the current promotion and pricing tactics used by the company in the United States. Make sure to address the following issues:

Evaluate if the current promotion strategies employed by Tesla Motors in the United States should be adapted to meet market needs in India. If so, how? If not, why not?

Assess if the current pricing strategies employed by Tesla Motors in the United States should be adapted to meet market needs in India. If so, how? If not, why not?

What key challenges would Tesla Motors face in India compared with its experience in China? Propose creative strategies to tackle these challenges in India.

Do you think the Tesla Model 3 would help Tesla successfully enter the Indian market? Explain your position.

Reference no: EM132152911

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