Current marketplace across the competitive set and beyond

Assignment Help Operation Management

Reference no: EM132264718

PROJECT GOAL: Develop a campaign to strengthen either Tommy Hilfiger or Macy’s position in the marketplace and create new opportunities in the 2020 consumer market.

PROJECT OUTLINE:

Part 1: Background Research

• Research existing campaigns in the current marketplace across the competitive set and beyond

• Identify challenges for the fashion brand among your target consumers

• Research existing successful and unsuccessful campaigns done by your chosen brand

• Set campaign goals - what are you aiming to achieve? How will this campaign impact this brand?

Part 2: Audience Research

• Now that you're familiar with the existing campaigns in the marketplace, your brand's challenges and campaign goals-do your research

• Tap into your existing social network to identify areas of growth-what messaging will resonate with this audience and what are the key messages?

• Who are your target demographics, what is a persona of someone shopping this brand?

Reference no: EM132264718

Questions Cloud

Failure to warn as they relate to strict liability and tort : Explain in detail and give examples of design defects and failure to warn as they relate to strict liability and tort.

Current social media platform-twitter-facebook-linkedin : Choose a current social media platform (Twitter, Facebook, Linkedin, Xing, Google+, Snapchat, Pinterest, Tumblr, YouTube, etc.).

Variance values for the tasks on the critical path : What is the sum of the variance values for the tasks on the critical path?

Venture capital firm with substantial resources : You have an opportunity as expert (and very expensive) consultant to help with e-business startup funded by a venture capital firm with substantial resources.

Current marketplace across the competitive set and beyond : Research existing campaigns in the current marketplace across the competitive set and beyond.

Define one business process model relevant to the product : Using BPMN, define one business process model relevant to the product (choose between sales, manufacturing, maintenance, service, etc.)

Safety and health at work : Do you think Ming is correct in saying Mindy is bullying her? What are the indications of bullying?

Install key logger on your personal mobile device : Under what circumstances do you think is it appropriate for your employer to install a key logger on your personal mobile device?

Management-leadership and differences : Write a blog on Management-Leadership and Differences.

User Account

All Pages