Current marketing situation and a market description

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Product Information

The product idea is called Positive ID. Positive ID is a microchip which will be embedded into humans and contains useful information in identifying patients accurately. The microchip will include demographic information (name, date of birth, emergency contact, etc) as well as the patient's primary care provide and/or hospital that the patient utilizes. Additionally, allergies and blood type can be included on the microchip. Eventually, I believe that the microchip could be used to replace paper passports which are currently used to travel outside of the country.

Need to come up with a Current Marketing Situation and a market description.

Reference no: EM13738889

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