Reference no: EM13738654
Select a small business in your local community. All of your Individual Projects in the class will be focused on this business, choose carefully. You are an account executive for a local advertising agency, and this will be your new client. You will be developing an IMC program for this business over the next five weeks.
The first step in the IMC program is to conduct a situation analysis which focuses on the internal and external factors that influence or are relevant to the development of the promotional program.
Part 1: Situation Analysis (Internal Analysis)
Research the company (in person interview, Web sources, etc.)
Product/Service Overview - strengths, weaknesses
Current positioning in the market
Target Market
Current marketing efforts (traditional, interactive, etc.), messages & effectiveness
Part 2: Competition
Research the Competition. Select at least three competitive products/companies
Product/Service overview - Strengths/weaknesses
Positioning in the market
Target Market of Competitors
Current marketing efforts (traditional interactive, etc.), messages, and effectiveness
Part 3: Marketing Environment
Research the marketing environment and identify possible opportunities and/or threats that can affect your promotional program. Analyze why.
Demographic
Economic
Technological
Social/Cultural.
|
Complete a market segmentation for your buyers
: Complete a market segmentation of no more than 400 words for your buyers. Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets
|
|
Consequences to business behavior that ignores ethical
: Businesses often encounter ethical dilemmas. Depending on the industry, there may be consequences to business behavior that ignores ethical standards.
|
|
Information systems to remain effective and efficient
: It is important to understand that almost all (if not all) organizations have information systems, and use them for operational, tactical, and strategic advantage. In order to have information systems to remain effective and efficient, these syste..
|
|
Identify what problem of problem of environmental history
: Try to identify what "the problem of the problem of environmental history" is, according to Sörlin and Warde. What do they see as the new direction for environmental historians?
|
|
Current marketing efforts and current positioning in market
: Select a small business in your local community. All of your Individual Projects in the class will be focused on this business, choose carefully. Current marketing efforts and Current positioning in market
|
|
Benefits of a systems development methodology
: Why is a systems development process needed? What are the benefits of following a systems development methodology? Write briefly on your experiences (or someone else's you have studied) as part of any systems implementation project.
|
|
Tools for helping people be more creative
: Write a 2 page paper on "Tools for Helping People Be More Creative".
|
|
Objectives of international compensation for a firm
: 1. Present the general objectives of international compensation for a firm. 2. List the objectives of international compensation for an employee. Which of these would be the most important to you? Why?
|
|
System and the area of business it affects
: Create a diagram using Visio® that lists the five different IT systems you identified. In your Visio® document, use a rectangle to diagram the name of each system and the area of business it affects. Use a triangle to indicate the challenges and b..
|