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Literature Review
Customer experience is the heart of marketing for every industry. You are required to review the current literature on the Integrated Customer Experience and write a literature review which could be suitable for publication in an academic marketing journal. Papers dealing with topics other than the specified unit will not be marked
Your essay must include at least 5 marketing peer reviewed (scholarly) journal articles in addition to 2 marketing textbook or references.
The Literature review is in TWO PARTS:PART A - Project plan, structure and chosen referencesPART B - The literature review of up-to 2000 words
Part B of your Literature Review (i.e. the essay critically analyzing the customer experience - good or bad -from your chosen 7 references in Part A).
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The paper was about preparing a literature review about the importance of customer experience.The paper involves a thorough analysis of the topic along with different aspects associated with customer experience.The paper as asked has been prepared with the seven references used in the previous paper.
Hi there above is the assignment attachment. This part B continuation to part A. As earlier mentioned the seven journal references should be used as the references and information should be from those seven journals which was used in part A. Finally this assignment is a literature review where you have to show the positive and negative side of the customer experience. It is mentioned in the above attachment. Just focus only on part B
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