Current issues in strategic marketing

Assignment Help Marketing Management
Reference no: EM13708449

Question:

Research articles pertaining to current issues in strategic marketing and brand management from the Internet.

Select two current (no older than 2 years) articles, one on digital marketing and one on another topic which relates to strategic marketing and brand management. Reference your articles when posting. 

Post a critical analysis of the articles, noting such insights as common themes relevant to the development of strategic marketing plans. Are there any relevant, emerging debates?

If so, describe both sides of the debate as well as your own thoughts related to the issue. Explain how to consider current issues when developing a marketing plan.

Reference no: EM13708449

Questions Cloud

A structured approach to creating sound and strong : How might following a structured approach to creating sound and strong arguments impact your life? How have you begun to use logic as a tool for improving your everyday life? What are your future goals for changing your critical thinking and reason..
The most obvious exercise of free choice : Asserts that the keeping of a secret is the most obvious exercise of free choice, since the choice of whether to reveal the secret is clearly within your power. Another person can imprison you, of course, if you will not tell, and even kill yo..
A national health care reform law : A national health care reform law, the Patient Protection and Affordable Care Act, was signed into law in 2010. Implementation is ongoing, as are struggles to amend or outright repeal this law. The shape of health reform is changing at both th..
Find the effective capacitance of two capacitors combined : A circuit contains two capacitors that are in parallel with values of 15.6 µF and 52.3 µF. Find the effective capacitance of the two capacitors combined
Current issues in strategic marketing : Post a critical analysis of the articles, noting such insights as common themes relevant to the development of strategic marketing plans. Are there any relevant, emerging debates?
What is the capacitance of this system : When we place a charge of 11.4 µC on a parallel plate capacitor, we measure a voltage of 1.2 V across the two electrodes. What is the capacitance of this system
Calculate the net force on the parachutist : A parachutist relies on air resistance (mainly on her parachute) to decrease her downward velocity. Calculate the net force on the parachutist
What is the magnitude of the force on the dipole : A point charge Q1 is held at a distance r from the center of a dipole that consists of two charges ±q2 separated by a distance s. What is the magnitude of the force on the dipole
Estimate the ball velocity at its highest point : A tennis player hits a ball at ground level, giving it an initial velocity of 25.0m/s at 53.0 degrees above the horizontal. What is the ball's velocity at its highest point

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd