Current customer preferences with high degree of precision

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Reference no: EM132238071

Netflix is known for their sophisticated use of internal data to model current customer preferences with a high degree of precision.

a) What are the advantages and disadvantages of use of this type of data?

b) Why might they want to consider using primary research as well?

c) What is a research question that you believe would be relevant in light of their situation and what design(s) would you use to find the answer?

Reference no: EM132238071

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