Current challenges and opportunities of marketing products

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Reference no: EM13943374

Write a few lines to address the introduction and conclusion sections for each of the questions. For the main discussion part of each of the questions, use several and key sub-headings/points for each of the paragraphs and discuss those with appropriate data/information and their citations/references.

1. What are the current challenges and opportunities of marketing products/services internationally?

2. Discuss the differences between the theory of comparative advantage and the theory of product life cycle stages in the context of international marketing practises.

3. Explain the measures that are available to a company to minimise its foreign political risks.

4. Discuss the factors that affect the attractiveness of a market from an export/investment viewpoint.

5. Why is Hofstede's cultural theory important to international marketers?

Reference no: EM13943374

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