Current brand strategy and strategy elements

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Reference no: EM133322105

Kim Kardashian Skims Brand Inventory

Provides a comprehensive assessment of the current brand strategy and strategy elements used to support the brand franchise

Construct the brand architecture

i. Discuss the roles of brands in the portfolio. Focus on SKIMS and others deemed important to SKIMS.

ii. Discuss the hierarchy of the brand.

Analyze the firm's branding and marketing programs. How do they contribute to brand knowledge? Evaluate the consistency of the programs over time. Is there consistency between the brand and the marketing elements? Describe and evaluate the impact of any observed discrepancies.
Analyze the brand aesthetics (logos, name, packaging, colors)
Analyze past and current advertising campaigns across medium.
Analyze the marketing mix for the brand.
c. Profile direct and indirect competitors and the market situation.

Reference no: EM133322105

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