Reference no: EM139891

Q. DUTIES OF CORPORATE OFFICERS ALSO DIRECTORS - 1,500 word limit

Darlene Daniels, a professor at the community university is an outside director on the Board of Directors of Community Bank, a public company whose shares are listed on a countrywide substitute. At last board meeting, during the discussion of "new business," it was mentioned that the bank would be looking for the first time to contract with an outside marketing firm to expand business for the bank into new market segment. Coincidence during the recession Daniels' niece was laid off from the top marketing firm in town also started her own marketing also PR shop. In Daniels' mind this opportunity creates a perfect "win-win" for both the bank also her niece. The bank would acquire the experience of someone who had worked for the very best firm in town, but whose billable rates are far lower than huge firm. Her niece would acquire a respected account with dependable billings for her hatchling firm. Accordingly, Daniels did two things with this information. First, she called her niece, Nancy Knowles, also told her about the opportunity, advising her Elucidate how to pitch her bank services. After that, she called Cassandra Cummings, the CEO, to make her aware of her niece's new business, asking "Would you put in a good word for Nancy when the time comes?"

Cummings feels indebted to Daniels for having supported Cummings when she was a finalist for the CEO position alongside another candidate with more considerable knowledge. Nancy Knowles now is one of three finalists for the contract of marketing. The CEO, must make a decision which bidder will be awarded the contract. Knowles is not the low bidder, nor is she the highest. She is, elucidate however, the only bidder.