Cumi internationalization strategy

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Reference no: EM132918992

1. What is driving CUMI's success? Is it sustainable? Which part of it is transferable internationally

2. What is driving CUMI's internationalization strategy? Specifically analyze the industry level drivers, as well as country level (India) drivers?

3. Evaluate CUMI's Russian and South African ventures. What is the level of success in each of these two markets and what would you attribute the success or failure to?

 

Reference no: EM132918992

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