Reference no: EM133367011
1. Explain the role that culture plays in international trade in securing a competitive advantage for a company.
2. Assess the cultural considerations of a proposed foreign business venture using appropriate information sources and methods of analysis.
Objective of this: To demonstrate the skills, tools, and techniques that may be applied in a real-life organizational setting during an international assignment.
"As an organizational consultant from Toronto working with a Mexican company, Christine Shaver has been traveling to Mexico City every other week for months to help her client improve its marketing. On this occasion, Christine scheduled a three-day trip, during which she planned to meet with a number of employees. But on the first day of scheduled meetings, she was informed that everyone would be leaving work at 2:00 p.m. because it was a fiesta day.
She was beside herself because she had come all the way to Mexico just to have her first day of work cut short. As it turns out, Christine's Mexican colleagues failed to understand why she was so upset."
For discussion:
Address what was behind the misunderstanding and what could have been done to resolve the issue.
Have you ever been in a similar position? Explain the scenario and how you handled it.
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Culture plays in international trade
: Explain the role that culture plays in international trade in securing a competitive advantage for a company.
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