Culture play role in customers perceptions-experiences

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Reference no: EM132224290

In a 3 block radius, we identified 16 hair shops! Think about how this relates to a customer's experience and interactions (touchpoints) with a business. Using your knowledge of CRM,

1. Make your best prediction as to how you think it is possible for that many of the same types of businesses (hair salons, in this example) to exist so geographically close together?

2. How does culture play a role in customers' perceptions, experiences, and ultimately their buying decisions?

3. If you were a salon owner/manager facing this type of competitive environment, what touch points and elements of product/service differentiation (e.g. 4 C's) would it take to make your salon stand out from everyone else? How would you appeal to your target customers? Be specific and use realistic examples as much as possible.

Reference no: EM132224290

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