Reference no: EM133022746
Impact on culture
Doing business abroad requires considering a multiplicity of factors linked to trade policies and culture. As managers, we must reconcile the local business profile with the culture of the foreign market that we want to assimilate.
1. From the following companies, how they have been involved in events in which their expansion plan is questioned as a result of the culture shock with the foreign country.
- McDonald's and its expansion to the market in Japan
- Wal-Mart and its expansion to the market in Germany and India
2. From a CEO's point of view or president of the company, as demonstrated by the internationalization of the company in response to globalization.
3. Explain each of the cases in terms of what the multinational companies McDonald's and Walmart were looking for and the results obtained.
4. The cultural realities faced by McDonald's and Walmart and their relationship to the cultural dimensions of Hofstede and Trompenaars.
5. A person who belongs to the foreign country (Japan, India or Germany) affected. What is the perspective on the situation of culture shock and how could it translate into a breach of ethics?
6. The importance of considering culture in international business management. The answer in the theoretical foundation presented by Hofstede and Trompenaars.
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