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Culture Analysis- visit Hofstede culture dimension and summarize the India dimension. Individualism or Collectivism? Power Distance: High or Low? Masculinity or Femininity: Future oriented or present oriented or past oriented: Uncertainty Avoidance high or low? Indulgence.
1. In what ways, if any, might religion affect the marketing of your product in your India
2. In what ways, if any, might family organization affect the marketing of your product in your Inida?
3. In what ways, if any, might education affect the marketing of your product in India?
4. If available, what are the Hofstede scores for India? What questions do these scores raise concerning marketing India? Can you find information about India that confirms (or disconfirms) your expectation based on these score.
THE PRODUCT SELECTED IS COC-COLA, WOULD BE EXPORT FROM USA
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