Culture contributes to organizational effectiveness

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Reference no: EM132164582

1. There are a lot of successful marketing campaigns out there. Do a little research and discuss one that may not be as well known, but still successful (in other words, not Apple's "Think Different" or "Got Milk") and say why it was successful. This does not have to be a current campaign.

2. Basis Technology Corp. v. Amazon, Inc.” on page 167 in the text and summarize what the issue was and how the court ruled on it. Indicate whether you agree or disagree with the ruling.

3. Please explain how in your workplace or in an organization that you are familiar with, culture contributes to organizational effectiveness and performance?

Reference no: EM132164582

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