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Culture and strategic planning

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Culture and Strategic Planning: Which needs to follow which--does strategic planning need to follow the existing culture of a company or is the culture of the company supposed to change for the strategic plan...and why (or when)? If a company picks the opposite of your choice, what are the negative possibilities? Please give your reasoning--your answer and the reason why (yes, this is another thinking one). Please limit yourself to relatively brief answers.

i. Which is better to follow which?

ii. Why?

iii. What happens if a company goes the other way from your preference (in "i")?

Reference no: EM132827787

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