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Culture and marketing strategy

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Reference no: EM132868853

Assignment - Culture and Marketing Strategy

Overview

Locate a print advertisement for a consumer business or product that is not nationally recognized. (Note: the advertisement can be a social media print advertisement, but the product or business cannot be known nationally, meaning it cannot be purchased in all parts of the nation, just in a local area.)

Describe an advertisement, its content, text, pictures, length, location, aesthetics, and what drove you to select it.

Analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Determine how the ad is using these perceived assumptions to evoke a consumer response.

Analyze why the ad would not appeal to some consumer group(s).

Evaluate the impact of the advertisement on cultural values.

Reference no: EM132868853

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