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Cultural environment of the chosen foreign market

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Reference no: EM132997474

The cultural environment of the chosen foreign market (Mcdonald in China) which may influence the company's marketing activities.

  • identify TWO major issues/challenges in the chosen aspect in relation to the firm's marketing activities in the foreign market it is currently operating in. 
  • justify why these two issues/challenges are more important than other issues and provide reliable evidence (preferably academic references- Harvard referencing) on the existing and/or potential impacts of these issues on the business.
  • Based on the above discussion, make TWO specific and practical recommendations for improving the firm's marketing success in that market.

Reference no: EM132997474

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