Reference no: EM133046028

CASE DISCUSSONS QUESTIONS?

Farmacias Similares: Innovating in the Mexican Healthcare Industry Global Self-Awareness

1. Imagine that you were made CEO of Farmacias Similares at the moment the company was considering the decision of whether to expand to higher income-earning segments or to continue focusing on low-income patients by expanding into other Latin American countries.  Consider the challenges you would face working in your new work environment in terms of culture and institutional structures.  You may analyze the situation in light of what you learned in Chapter 3 and any other material you learned in the book, from outside reading, or life experiences.
2. Cultural Diversity and Understanding Global Systems:   Cultural Diversity: If you found investors to support a venture that created the same type of business model to serve patients in the United States in the current environment, what challenges would you face that would be different from those faced in the Mexican environment?  Understanding Global Systems: How might the business need to be designed differently to function in that environment?  Cultural Diversity: If you a Russian living in Russia in the 1960s and wished to open a business using the same business model, what challenges might you face? Understanding Global Systems: How might the business need to be designed differently to function in that environment?
3. Personal and Social Responsibility: Imagine that you were made CEO of Farmacias Similares at the moment the company was considering the decision of whether to expand to higher income-earning segments or to continue focusing on low-income patients by expanding into other Latin American countries. The managers of your company project that the company could make more money if it went 'up-market', serving higher income earners in Mexico, The managers also proposed a plan designed to maximize profits that included gradually shutting down branches that catered to lower income patients in rural areas while laying off doctors and other employees who would not relocate to the new branches in cities.