Reference no: EM133212918
WRITE THE REPORT FOR THE FOLLOWING: (NO LESS - 7500 WORDS)
COMPANY: GOOD LIFE FITNESS
Executive Summary
Political Environment Analysis
Economic and Business Environment Analysis
Cultural Dimensions of Doing Business in the Country
Company Description
Products and Services
Business Description
Provides an overview of key aspects of your business, like what you do and what makes your business unique. Anyone reading your business description should have no problem understanding the scope of your business.
Describes how your business has a place in the market, as well as its benefits to future customers.
Defines your business's mission statement that you want the public to see and include your vision statement too.
Product/Service Description
- Describes the products and/or services you offer. This is true even if you have an established business because the readers may not be familiar with your offerings.
- Since your product is new to the marketplace, you must include a very detailed description and, if appropriate, support the description with even more detailed aspects included in an appendix.
- Illustrate the differentiating aspects of your product(s) and/or services (so as not to sound like "me too"). Should include such things as price, service, support, training, delivery or some other aspects
- Industry and Competitive Analysis
(i) Five Forces Framework
Analyze the five competitive forces that shape your business industry and describe the industry's weaknesses and strengths. Identify the industry's structure to determine your corporate strategy.
(ii) VRIO Framework
Analyze competitors' marketing strategies and defines their vulnerable areas by examining their strengths and weaknesses. This will help you determine your distinct competitive advantage.
Market Opportunity Analysis
- Market prospects
- Current product usage habits
- Competitive products on the market in that country
- Retail distribution channels
- Major advertising media used in the country
- Total size of the market and market potential for your product
- Target market and demographics for your product
Conclusion