Reference no: EM132884109
Examine Germany based on the following criteria. In brief, you will analyze the political, economic, market opportunity and cultural environment of Germany; market entry strategy -outline the challenges and opportunities of conducting business in Germany and provide relevant guidelines and recommendations for entering the market.
Market Opportunity Analysis in Germany for a new product (Beer)? Please include these;
-a) Market prospects in the Germany
-b) Current product usage habits in Germany
-c) Competitive products on the market in Germany
-d) Retail distribution channels in Germany
-e) Major advertising media used in Germany
-f) Total size of the market and market potential for the new product (Beer) in Germany
-g) Target market and demographics for the new product (Beer) in Germany
Market Entry mode? Please include these;
a) Suggest the most suitable market entry mode as discussed in the course, e.g. exporting, licensing, franchising, joint venture, wholly-owned subsidiary, etc. Explain your rationale for the choice of entry mode for the new product (Beer) in detail.
b) Provide at least 2 recent examples/case studies of market entry strategies of multinational corporations in Germany that have succeeded or failed. Be sure to state the mode of entry utilized.
Cultural dimensions of doing business in Germany? Please include these;
a) Major religions, ethnic makeup and languages in Germany
b) Major differences in beliefs, values, customs and behaviors, role of family in Germany
c) Unique business customs, etiquette and practices one should be aware of when doing business in Germany (time and decision--making, meetings, negotiations, business relationships, dress code, status, gift--giving, etc.)
d) Unique aspects of written, oral and non-verbal communications in Germany
e) Describe Germany's culture using Hofstede's model of cultural dimensions (Power distance-hierarchy, Individualism/collectivism, Masculine/feminine, Uncertainty avoidance, Time)
Please include scholarly peer reviewed journal sources which can be found via UWILinc or Google Scholar.
No specific word count!