Cultural behavior analysis

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Reference no: EM131433169

It’s a big world out there and many of America’s biggest brands are eager to get their brands into the complete global market. But what works on the average American consumer doesn’t always translate well in other countries, and a combination of naïveté, arrogance, and lack of understanding the market have often led to some rather disappointing ventures in the far reaches of the world.

Best Buy – Struggled entering Europe, China and Turkey

Cultural Behavior Analysis

Analyze what the company could have done differently to be successful in the specific market.

Once the analysis is complete, give a recommendation of what can be done for the company to re-enter the market successfully.

Reference no: EM131433169

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