Cultural analysis-business negotiations

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Reference no: EM133247511

Part 1: Cultural Analysis

Senior management wants to make sure you're up for this once in a lifetime opportunity. Your manager has requested that you conduct research and provide a strategic brief to the entire sales and marketing team describing China's cultural environment, including what cultural factors influence their business negotiations.

Your creative brief should explore the following topics:

business etiquette,

transaction or relationship focus,

group or individual focus,

communication directness or indirectness (high context vs. low context),

hierarchical relations or power distance, and

speed and tempo.

Reference no: EM133247511

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