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Cultural adaptation

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Cultural adaptation

This week you continue with the notion of adaptation to take into account the different environments in which marketing professionals operate. Specifically, the focus of this week is cultural adaptation.

  • Reflect on the influence of culture for those organisations engaged in international business.
  • Alternatively, reflect on those organisations that are involved in international work - such as non-governmental organisations (NGOs).
  • Consider the importance of cultural adaptation for firms engaged in international trade.

In an approximately 500-word response, address the following issues/questions:

  • To what extent is the international marketplace diverse?
  • What challenges does this diversity pose for marketing professionals?

Reference no: EM132070572

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