Cultivating innovation at ikea

Reference no: EM131689874

Cultivating innovation at IKEA (Independent Research)

IKEA is the brainchild of the Swedish entrepreneur, Ingvar Kamprad. To its many admirers, IKEA is the cult-like furniture store featuring inexpensive products with minimalist European design. The main reason for the company’s striking world-wide success is its relentless focus on innovation – both in terms of products as well as processes.... .Here is the actually question!! One IKEA executive says that the current global economic situation has “pushed innovation” at the company. In fact, he says, “This is a great time to be more innovative.” Explain what he means. it must be ATLEAST 150 WORDS

Reference no: EM131689874

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