Culinarian cookware: pondering price promotion

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Reference no: EM13850836

Case: Culinarian Cookware: Pondering Price Promotion (2009)
Should Culinarian run a 2007 price promotion? If so, what should be the specifics of such a promotion (e.g. product scope, discount rate, timing, communication)?

Was the 2004 promotion profitable? Calculate the profitability using Brown's logic and then calculate the profitability using the consultant's model. How would you calculate the profitability?

Reference no: EM13850836

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Culinarian cookware: pondering price promotion : Case: Culinarian Cookware: Pondering Price Promotion (2009) Should Culinarian run a 2007 price promotion? If so, what should be the specifics of such a promotion (e.g. product scope, discount rate, timing, communication)?

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