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CUEGIS ESSAY about MC DONALDS
The main components of the CUEGIS essay are:
1- Introduction
2- Body, Which includes 2-4 points /paragraphs.
3- A conclusion
This CUEGIS should be done for each factors below ( introduction ,body and conclusion)
Examples for the change, culture, ethics, globalization, innovation and strategy.
For each factors 400 words.
Change (400 words)
Culture (400 words)
Ethics ( 400 words)
Globalization (400 words)
Innovation (400 words)
Strategy (400 words)
References:
Articles-
1. 10 brilliant digital marketing campaigns from McDonald's2. 3 Things to Learn About Leadership From McDonald's CEO Steve Easterbrook3. McDonald's makes major global restructure
Verified Expert
McDonald's, started in 1940 as a restaurant, is one of the popularly known fast food companies.Since its inception, the company underwent many changes, from change of name to global restructuring, leading its way to become the largest restaurant chain by revenue, by 2018.The CUEGIS analysis covers some of the major changes made to the brand. The essay classifies changes into 6 factors, namely Change, Culture, Ethics, Globalization, Innovation, and Strategy.
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