Crush the competition

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Reference no: EM133243224

1. In the case study you will be analyzing, Philip Morris Corporation sought to diversify from tobacco products. This is a simple strategy of "Don't Put All Your Eggs in One Basket". If you are seeking to reduce or avoid risk, you are said to be using:

A. a risk taker

B. a gambler

C. risk aversion

D. using the Halo effect

2. When General Motors was trying to crush the competition in the 70's and 80's they were trying to scare off the competition. GM probably had this type of power over it's competitors:

A. Coercive power

B. referent power

C. reward power

D. legitimate power

Reference no: EM133243224

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