Cruise customers are more aware of requirements-personal

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1) In what ways is product strategy linked to product decisions?

2) Today’s hotel and cruise customers are more aware of their requirements and personal needs. Therefore, they expect hotel owners and cruise companies or managers to acknowledge their individual needs, and expectations. Hospitality/cruise marketing is one of the most segmented. There is a wide spectrum of different accommodations from motels to luxury hotels and spas and cruise lines. How and what are some of the ways these specific companies use segmentation to position and differentiate themselves to gain customers and market share? Give at least one example of a hotel or cruise line’s positioning.

Reference no: EM132219925

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