Cross price elasticity of demand and brand competition

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Cross Price Elasticity of Demand and Brand Competition

How can the identification of complements (negative cross elasticity) or substitutes (positive cross elasticity) be used to determine a brand's potential competitors?

Cross Price Elasticity of Demand and Brand Competition

Cross Price Elasticity of Demand and Brand Competition used to determine a brand's potential competitors?

Reference no: EM1366092

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