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Cross Functional Essay
Individually, students will prepare a 3-5 page essay on the relationships and inter-dependencies between marketing and other functional areas (choose at least 3-4 functional areas).
Note: Functional Areas of Business Include:
Human Resources
Accounting
Finance
Sales
Production / Operations
Administrative Support
INSTRUCTIONS
Students must use research from at least 3-5 academically reviewed journal articles (only). All journal articles must be in the range of 2009 to present.
Page limits do not include title and reference pages
APA formatting must be used throughout
Proper sentence structure, grammar and capitalization must be used throughout
Do not copy and paste
Late (emailed) assignments will not be accepted
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