Crm or re-engineering activity in your organization

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Reference no: EM13831784

Information Systems Strategy Triangle

Step 1: Create lists of case details that fit each side of the triangle.

Step 2: Then look at each item and think about how that item affects the other sides of the triangle.

Step 3: Take a look at other companies in their industry. Make a list of triangle attributes you find. Compare the industry items with the case company items.

7/11 Japan Case Situation

Complete the triangle. How can 7/11 continuing to leverage technology in their stores? What new technologies could be tapped into to create customer data?

Step 4: How would evaluate the options? What criteria would you use? How do the triangle sides impact the options?

Step 5: What decisions and actions would you recommend to increase the system value? What data supports your conclusions? Why should the case company take your advice?

Answer the following questions as if you were a representative of Target.

• Describe an example of an ERP, CRM or re-engineering activity in your organization within the last 2 years.

• What motivated this initiative?

• Has it been successful?

• What are the metrics used to measure the outcome?

• What challenges did the organization face in the implementation?

• How has the system changed since the original system?

• Why has it changed?

1) What assumptions are necessary when using customer driven analytics to make managerial decisions?

2) How does the IT strategy of 7/11 influence other aspects of the business (such as inventory, human resources, or vendor relationships management)?

3) List 5 of the most important concepts or knowledge that you gained from this case.

Reference no: EM13831784

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