CRM is who should have the ownership of the process

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1. One of the debates in CRM is who should have the ‘ownership’ of the process. In many firms, IT professionals appear to be the ‘guardians’ of CRM’s secrets and intricacies as CRM involves information management and technological inputs. Who do you think should have the ownership of CRM and what implications does ownership has in terms of actions and behaviours of the stakeholder? Discuss.

2. You have just been hired as the director of marketing for Marie’s refrigerated salad dressings. One of the first challenges that the CEO asks you to address is the pricing of all products in the product line. Please explain the steps you would take and the key points that marketers should consider when establishing an effective pricing program.

Reference no: EM132206636

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