Reference no: EM13676177

Anindoesther09,
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The final assignment for this course is a Final Paper. The purpose of the Final Paper is for you to culminate the learning achieved in the course by critiquing and evaluating the data collections used for both quantitative and qualitative data.

Focus of the Final Paper

Access the 2011-2012 BIPAC Market Research Report.
Fully critique the 2011-2012 Market Research Report for BIPAC. In your critique, you must

Describe the research design used in the Market Research Report.
Evaluate the data collection methods used for both the quantitative and qualitative data.
Analyze the questions discussed (though the actual questionnaire used is not available).
Describe the sample population, sample design, sample bias, and sample size.
Explain the purpose of the marketing research report.
Summarize the key findings and conclusions.
Writing the Final Paper

The Final Paper
Must be eight to ten double-spaced pages in length (excluding the title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a title page with the following:
Title of paper
Student's name
Course name and number
Instructor's name
Date submitted
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least three scholarly sources in addition to the text.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.