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Listed below are some of the publics/audiences involved in the BP Oil Spill disaster. Your primary task in this paper is to define the major public relations issue(s) BP had/has with each of those publics and then take the following steps:
1. Determine and explain how BP responded to each audience/public;
2. Describe the message, means, and the media used to deliver that message;
3. Critique BP's response strategy, and
4. Recommend an alternative strategy using the public relations tools discussed in this course.
The table below suggests how you might approach this case:
Audience
Key PR Issues
BP Response
Response Critique
Recommendations
Fishing Industry
Travel Industry
Environmental Agencies
Oil Industry
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