Marks 8.5-10 Criterion 4 Scientific writing, formatting, grammar, punctuation, and spelling: LO: 1, 2, 3, 4, 5 Very high quality of scientific writing, logical, clear and eloquent; and meets word limit and formatting requirements. There are no errors with grammar, spelling, punctuation, and meaning is easily discernible. The essay reads without interruption. Marks 4.25-5 Criterion 5 References and referencing LO: 1, 3, 4 References used are credible, relevant, and of high quality. Mixed use of peer- reviewed scientific journal articles, high quality databases, and/or reports. APA 6 referencing is accurate in all instances. All statements of fact and ideas taken from elsewhere are referenced. Wide range of references used.

Marks 8.5-10 Criterion 2 The model of health/behaviour change theory/framework of health: LO: 1, 2, 3 Identified model of health/behaviour change theory/framework of health is discussed excellently and underpinned by the scientific literature, including the applicability to the target population. Full understanding evident. Marks 8.5-10 Criterion 3 The data collection methods: LO: 1, 2, 3 Excellent discussion of the data collection methods used or, in the absence of information from the campaign/program, proposed methods that should be used in relation to the scientific literature. Full understanding of reliability and validity, and applicability to target population.

Assessment criteria and related unit learning outcomes (LOs) Standard achieved High Distinction (HD) Criterion 1 The health program/campaign: LO: 1, 2, 3 Excellent discussion of the program/campaign, eloquently justifying the public health importance of the condition, clearly articulating its aims, identifying the precise target populations, and outlining key components of the program/campaign; underpinned by the scientific literature. Full understanding evident.