Critique an advertisement or advertising campaign

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Assignment - Rhetorical Analysis of An Argument Essay

The essay needs to start with an author's note at the top -- telling the reader what you think is the essay's strengths, weaknesses, and what you need extra help or perspective. These can be casual, conversation, email style -- and usually a paragraph in length.

Here you have three options to choose from:

1. Analyze a text. Choose a historical, nonfiction text you find interesting and write a rhetorical analysis (logos, ethos, and pathos) of it. In your analysis, define the rhetorical concepts you will use to study the document. Summarize the text and offer some historical background on it. Then offer a close analysis of the text, explaining why it is or is not effective.

2. Critique an advertisement or advertising campaign. Choose an advertisement or a series of advertisements that you enjoy or detest. Then write a rhetorical analysis (logos, ethos, and pathos) in which you explain why the rhetorical strategies used in the ad or series are effective or ineffective.

3. Analyze something else as a rhetorical text. Find something other than a written text for a rhetorical analysis ((logos, ethos, and pathos)). You could study the architecture of a building, the design of a sculpture, the packaging of a product, how someone dresses, or perhaps how someone acts. Using the rhetorical concepts of logos, ethos, and pathos, discuss how design or people can be persuasive in nonverbal ways. Write a paper in which you explain the ways in which reason, credibility, and emotion can be conveyed without using words.

Reference no: EM133246349

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